DIOR'S CAROUSEL OF DREAMS AT SAKS WAS INTER-DEPARTMENTAL PROJECT ACROSS DIOR'S COUTURE AND PERFUMES UNIVERSES AND SAKS. THE MULTI-MONTH PARTNERSHIP CULMINATED IN A COMPLETE FACADE, PARTIAL INTERIOR, AND DIGITAL POP UP ON SAKS.COM ACROSS THE HOLIDAY SEASON.
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THE ACTIVATION DEBUTED ON NOVEMBER 20TH WITH A BESPOKE PERFORMANCE BY MARTHA GRAHAM DANCE COMPANY ON 5TH AVENUE AND EXTENDED THROUGH THE HOLIDAYS.

THERE WERE OVER ONE HUNDRED VENDORS INVOLVED IN THE EXTERIOR FACADE TAKE OVER, WITH MOST OF THE PIECES CONSTRUCTED AND FLOWN OVER FROM ITALY.

ALL WINDOWS WERE DIOR DESIGNED AND INCLUDED LIGHTING, ANIMATIONS, AND MOVING PIECES. THE INTERIOR TAKE OVER SPECIFICALLY HIGHLIGHTED BEAUTY PRODUCTS.