CELEBRATING THE LAUNCH OF THEIR DEWY MILK MOISTURIZER, TATCHA HOSTED A TWO DAY POP-UP IN SOHO. NIGHT ONE WAS A COCKTAIL PARTY FOR FRIENDS OF THE BRAND AND INFLUENCER AND DAY TWO WAS CONSUMER FACING. BRANDED TOUCH POINTS LIKE LIMITED EDITION VENDING MACHINE PRIZES AND SOLID WIGGLES MADE FOR CUTE CONTENT MOMENTS. IN THE LAST HOUR OF THE POP UP, BRAND AMBASSADOR SUNI LEE MADE A SPECIAL APPEARANCE AND HOSTED A MEET AND GREET WITH FANS.